ioana lupascu

artist based in rotterdam
working at the intersection of art
architecture and design


Ioana Lupascu is a multifaceted designer interested in the poetics of space, graphic form, practices of togetherness and emergent play. 

She finished her Masters in Architecture at UAUIM in Bucharest. Her thesis, ‘The concept of Limit. Waterfront Revitalisation in Post-Industrial Cities’ explored the spatial and theoretical framework of the limit as a transitory space. 

Following her relocation to London in 2014, Ioana worked as a Senior Designer with Walala Studio on a wide range of local and international projects - most notably the interior design for ‘House of Dots’ Walala x LEGO in London, 2020. She built her extensive experience in exhibition design and creative production with London Design Fair, recent work including Material of the Year Pavilions, ‘Biomaterials: Second Yield’, 2019, 'Plastic: Beyond the Chipper’, 2018. 

Her fondness for visual compositions and colour harmony is highlighted by her photography practice capturing particularities of mundane urban landscapes. As well as her fine art practice exploring the role of abstractions and visual narratives in mirroring emotional states. The pieces are often complimented by essays, short stories and poems.  

Ioana's versatile practice across the creative industries has also led her to work with multi-disciplinary teams on new media, spatial and interaction design projects for fashion brands, architectural studios and media consultancies; including Matches Fashion, Google with Hirsch and Mann, and the relocation of the Cartoon Museum to Soho London with Sam Jacob Studio.

Ioana is an independent trainee at ‘European School for Urban Games: Trust in Play’ Amsterdam branch, member of Time Window Collective, a co-working cooperative in Rotterdam and has been shortlisted for Strelka, The Terraforming post-graduate degree in Moscow. She works as a brand innovation consultant with Sense Worldwide as part of their International Creative Council.

Unbounded by a medium, Ioana pursues a trans-disciplinary approach that enriches all facets of her practice.


Independent Trainee, ‘European School for Urban Games: Trust in Play’, Amsterdam

RIBA II, MA Architecture, ‘Ion Mincu’ University of Architecture and Urbanism, Bucharest

RIBA I, BA Architecture, ‘Ion Mincu’ University of Architecture and Urbanism, Bucharest


Sense Worldwide, Praline Design, London Design Fair, Walala Studio, Puck Studio, Collective Works, Katie Fotis, Patternity, Hirschandmann, Sam Jacob Studio, Broadwick Live, Matches Fashion, Adidas, A New Direction



2019 ‘Wasted Joules', London Design Fair, London, UK

2019 ‘Untold Stories - Marks on Paper’, Playground London, London, UK


2019 'Queering the Art Classroom' Collaborator, Sutton House, London, UK

2019  ‘Untold Stories - Marks on Paper’, Riposte Social, London, UK

2018 Polaroid, 180 camp headquarters, Abrantes, Portugal

2017 Ante-Pavilion, Hoxton Docks London, UK

2015 'Collective' Visual Playground, Bucharest, Romania

2014 'What am I afraid of?' Visual Playground, Bucharest, Romania

2014 'Obiectiv', F64, Bucharest, Romania

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