ioana lupascu


Wasted Joules are perishable jewellery. This anti-collection's value is derived not from durability but from the pleasure of making, wearing and returning these pieces to the Earth. An effective misuse of excess energy.

Our society's dependence on high energy consumption and economic growth demands that any excess energy is reinvested into monetised economic projects. Since endless growth is not an option on a finite planet, excess energy should instead be expended on projects that focus on social and cultural enrichment.

In June I was selected as one of twenty designers to participate in the MaDe* (Material Designers) workshop in Barcelona where I explored the concept of social objects made from biodegradable materials.

During the workshop I worked with a limited number of elements, a low energy process and an intuitive way of making. I settled on using dough made from water, salt, flour and crystals from starch, water and salt. To add colour, I used natural dyes such as beetroot powder, turmeric, and paprika; to create texture, I added dry used tea. The process is slow, the pieces often dry in the sun and change shape under their own weight. 

The value in jewellery is often distorted by demanding it is durable in order to safeguard its potential use as capital. This colours the way it is valued, used and enjoyed. Rather than storing value, these jewels biodegrade in compost and loop back into the ecosystem. Their value is in the making process and the conversations they can generate.

The anti-collection will be launched at London Design Fair along with a series of workshops and honest conversations about the role designers should play in the environmental crisis. The pieces will be available for temporary wear, only to be brought back and composted at the end of the day.

Photoshoot in collaboration with art director Katie Fotis, photographer, Richard Round Turner and hand model, Noemi Gunea and Farid Fakhre. 

Exhibition launch at London Design Fair 2019

Exhibition launch at London Design Fair 2019

Using Format